What better way to celebrate Britain's Presidency of the EU by displaying a flock of sheep swans. That's right, according to this report, the team at 'Johnson Banks Design' was paid £30,000 to do this. (just over $53,000 USD)
Apparently it's to symbolise leadership and the countries pulling together. To me it just promotes a presidency where everyone else rides in the slip-stream of others - an hierarchical team?
It all sounds a bit dictatorial to me.
The EU Flag is made up of stars in a circle, all the stars are the same and because they are in a circle none of the stars is 'above' any other star. The stars symbolise the countries originally making up the EU membership.
What a complete waste of time and money, can we not focus? £30,000 obviously bought some graphical swans, but what about the Common Agricultural Policy or the proposed EU Constitution? (Did someone say 'gravy train', anyone?) More to the point, it doesn't actually say 'who' paid for this - the British Tax Payer or every tax payer in the EU?
Oh, and one of the selling points of this logo is that it's animated - according to the BBC article UK officials proudly pointed out that this is the first time the EU presidency has had an animated logo. Give me £1,000 and I could come up with a logo more suitable.
Sorry for those expecting another Technology Rant... I decided to get a little political today.
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