According to this recent article, the BBC are under the impression that Apple's iTunes Podcast chart is the thing to watch to see which Podcasts are popular. According to them..."While no definitive podcast chart has yet been established, Apple's Top Subscribed Podcasts chart is seen as a good indicator of each show's popularity."
So, can I just ask - 'seen' by whom? Apple's Podcasts chart is still in it's infancy, and considering that it will take some time for most Podcasts to make it into Apple's closed-garden style chart system it is _not_ a good indicator. Also, given that it's iTunes only and isn't open to any other networks, it's likely this will cause similar suffering as the 'Downloads-part-of-the-Official-Top-40 chart' problem did with AIM (a major UK organisation that looks after Independent Music producers/artists/labels of which many don't make it onto iTunes music store as downloads).
