Monday, February 13, 2006

.mac - Apple / .pc - Microsoft?

So - Microsoft have launched the beta of it's .mac style service. For several years now Apple has been offering a service called .mac available for users of Mac OS X based machines. This has combined backup/file storage, bookmark storage and other useful synchronisation so you can keep your important stuff online, it also has some web storage for some websites (mainly seems to be used for personal blogs and things)... there is an email service, and it even included Virex an anti-Virus software. What has made .mac something that people buy is that it integrates smoothly with the operating system, iLife (the hugely successful so-called 'non-productivity suite') and iWork.
Now Microsoft looks like they are gearing up for Vista to have a symbiotic '.pc' service - the 'Windows Live Ideas' (not so snappy as '.pc' but I'm sure much more trademark-able). It'll have backup, file storage, bookmark ('favorites') storage, web storage (looks like it may be some sort of re-branding of the MSN Spaces or something)... anyone got deja vu yet? Yeah - it would seem that Microsoft has seen the importance of giving users a home on the internet that goes along with their operating system. Just like Apple did, does.
Nice to see that Bill still does things that are original.

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